Development, Financial Advisory



CSP Role

Co-Developer, Financial Advisory


Margaret Norfleet-Neff


JHB Development, Beta Verde.

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Cross Street Partners, JHB Development, and Beta Verde will repurpose the 130,000 square foot Bahnson Company Building in Winston-Salem, North Carolina into an active, mixed-use development designed to support Winston-Salem’s creative and culinary ecosystem. Located in what was once an industrial area flanked by the historic Moravian town of Salem and Salem College, the first womans college in the country, the University of North Carolina School of the Arts, which boasts the first public arts conservatory in the country, and the thriving, diverse West Salem neighborhood, the Bahnson Company Building occupies most of a 1.8-acre tax parcel.


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Originally the Bahnson Company (a private lab for anti-gravity research), 1001 later became the F. Roger Page Business and Technology Center (North Carolina’s first business incubator) and was most recently known as Hewitt Business Center and West Salem Square, where it housed a vibrant small business community. Built in 1924 and looking toward its centennial, this significant structure is under new ownership who will be guiding its renovation and use plan into its newest phase, expanding on its already notable history.

1001 will convene designers, engineers, artists, growers, makers, distributors, retailers, restaurateurs and entrepreneurs, thus creating a culture of open innovation. The proposed tenant usage features Forsyth County’s first shared use commercial kitchen and incubator program; clothing design; small-scale industrial studios; shared office spaces; coffee and tea cafe; and community arts, dance, music, and drama.  Health and wellness services will include studios for Pilates and yoga, and retail.

In 2019, 1001 will be bustling with creativity and production once more! This spatial clustering will inspire interdisciplinary collaboration and resource sharing beneficial to the building’s tenants and the greater community – catalyzing economic opportunity and industrial growth.


In The News: 1001

2101 E.Biddle Street, Suite 1201 Baltimore, MD 21213